Intro To Paid Ads And Pay Per Click Online Advertising
Search Engine Results Pages - Anatomy Of A SERP
Pay Per Click Advertising Fundamentals
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The Variety Of Parameters You Can Target With Pay Per Click Ads (4:26)
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Pay Per Click Advertising Fundamentals & Terminology (7:58)
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Key Elements Of A Successful Pay Per Click Advertising Campaign (8:44)
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Tracking Results And Analyze Your Campaign Metrics & Statistics (5:53)
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Benefits Of Using Pay Per Click Advertising (9:34)
Introduction To Tier One And Tier Two PPC Ad Networks
Google AdWords Walkthrough
Microsoft Ad Network Walkthrough
Facebook Ad Network Walkthrough
Additional Tips And Things To Avoid
Conclusion
Supplementary Materials And Bonus Documents
