Introduction
Anatomy Of A Salesletter
Your Voice - How To Set The Tone For Your Salesletter
Using Both Emotions And Logic In Your Salesletters Or Video Scripts
The Importance Of The Headline In Copywriting
The Proper Use Of The Sub-Headline As A Secondary Headline
How To Craft A Value Proposition
Crafting A Proper Introduction To Your Salesletter
Sub-Headlines - Sprinkle These Throughout To Re-Engage Your Readers & Viewers
Creating A Climactic Conclusion
The Call To Action - How To Compel The Sale
Additional Marketing Elements That Help Make The Sale
Conclusion - This Section Concludes The Course
Supplementary Materials - Bonuses
